Ontra maintained a human-in-the-loop (HITL) element across its platform, ensuring customers could trust and rely on its AI outputs. HITL implementation for the Insight product was a crucial element of Ontra’s 2025-26 positioning.

To promote the concepts of trust and reliability, I interviewed two of Ontra’s Insight implementation leaders, publishing a Q&A-style blog and several LinkedIn posts. For the organic social posts, I worked with several team members to develop quotes highlighting Ontra’s messaging in their own words and created graphics based on designer-created Canva templates. Organic LinkedIn posts were key to driving traffic to the blog post.